We have the all-in-one marketing automation tools to systematize your marketing efforts. Underpinned by our comprehensive digital strategy, you attract leads to your website. Sit back and let your marketing automation software nurture leads through the entire buying process. Delivering highly-targeted, personalized messages that address specific barriers to purchase turns your company into a 24/7 lead-generating machine.
Marketing automation involves using software to automate many of the marketing and lead generation tasks that you currently manage yourself. This helps you prioritize and execute your marketing activities in a more streamlined and efficient way.
In a nutshell, the software allows you to deliver the right message to the right consumers at the right time – and at the right frequency. Based on their digital interaction, leads are scored and receive targeted content and messaging, nurturing them until they are warm enough to be assigned to your sales reps.
Knowing how visitors interact with your website, what emails they read, and what content they download lets you tailor your marketing messages.
As your company grows, engaging personally with each and every existing and potential customer gets next to impossible. As a marketer or salesperson your typical day is jam-packed with client meetings, prospecting and business travel. You simply don’t have the time to follow up and qualify all your leads manually.
The beauty of marketing automation is that it eliminates the hassle of lead follow-up. You can sit back and have your sales-qualified leads nurtured for you.
Your precious sales efforts aren’t wasted on individuals that have no interest in your products and services. Marketing automation frees up your time and eases your workload. The software makes cold leads warm – on autopilot.
Your website visitors aren’t necessarily ready to “swipe their credit card” right off the bat. How do you help them get there? Offer them content that is tailored to their preferences, through automated email workflows.
You gain their trust, improve their product knowledge and move them smoothly one step further on their buyer’s journey.
The system generates new leads by gathering data from user and customer activity across the entire marketing funnel.
The system nurtures leads until they are sales-ready.
The system determines whether a lead needs to be fast-tracked to sales or nurtured further, based on implicit buying signals.