- Knut Pedersen, Techweb CEO
93% of B2B purchases start with a search.
That’s an astonishing statistic. So, where are you when your potential customers search for you? Customers have seized power. They want to make their own purchase decisions, and they conduct online research, compare vendors, and inform themselves. Today, more than 50% of the decision process is complete before they reach out to one of your salespersons.
That’s why you need a marketing strategy aligned with the new sales process. Running an inbound marketing program allows you to sell the same way you buy, leading to increased sale and profits.
Traditional push marketing has left the building
Both online and offline ad effect has waned substantially.
Shouting “Hey! Buy my stuff!” is a thing of the past. Today, you need to cut through the clutter with well-targeted, highly useful content your customers search for when they need it.
How inbound marketing works
1. Attract the right traffic
Our comprehensive, strategic inbound marketing services generate the right traffic to your website – with the right content, at the right place, and at the right time. Leveraging tools like blogging, social media marketing and persona-driven keywords, we help you attract the kind of traffic that brings in more customers.
2. Convert the right customers
The success of your business depends on your understanding of who your ideal customers are, and what challenges they are facing. Armed with clearly-defined buyer personas, we effectively use marketing and sales to move them through the sales funnel.
3. Close the right leads
Specific tools such as marketing automation, lead nurturing, and social media monitoring are utilized by your marketing teams to ensure that the correct leads are handed off to sales and closed at the perfect time.
4. Delight all customers
Even after a lead is closed, you still need to engage them and build strong customer relationships. The ultimate goal of delighting your customers is turning them into promoters of your business. Inbound marketing positions your company as an asset to your customers
Let’s talk all things Inbound Marketing
Want to know if inbound marketing is right for your business? Schedule a consultation in my calendar, and we’ll talk about how we can assist you.
