Show up when people search for what you have to offer. Search engine marketing (SEM) is one of the most effective ways to get more leads and grow your business in an increasingly competitive marketplace.
Google AdWords – a flexible advertising system
Google AdWords enables you to target the people who are searching for and ready to purchase the exact products or services you're offering. AdWords is used by thousands of small, medium and large organizations – 1.5 million companies worldwide.
These organizations have one thing in common: They want to tap into the huge numbers of people who search for information, products and services online.
Consumers with purchase intent
Currently, Google AdWords is one of the most well-targeted and cost-effective methods of paid online advertising available.
Consumers who are sent to your websites upon clicking on one of your ads are at the decision stage, potentially looking for exactly what you have to offer. This is what makes search engine marketing on Google highly effective, when done properly.
Showing up on the first page of Google
98% of searchers choose a business that is on the first page of Google.
Almost every day, Google introduces changes to its powerful ranking algorithm, regularly shaking up the SERPs. Today, only pay-per-click advertising can make sure you show up on the first page of Google.
Optimizing campaigns
We can set up, manage and optimize tailored AdWords campaigns in order to increase your sales and help your business grow.
From initial keyword research through to ongoing management and analysis, we offer a full set up and management service that covers the whole process. To really get it running at top performance, we make settings changes and tweaks to your AdWords account. Plus, we help you target your ads, so the right people at the right time will see them.
Tools we use
Using Google Analytics, we set up value and conversion tracking for your campaigns. Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions. We use this data to further optimize your ads, lowering your pay-per-click costs and increasing conversions.
All our campaigns include
Dedicated contact
At Techweb, you will get a dedicated AdWords specialist who works with you to make sure your account is set up for success. Your contact is always ready to help you with any questions or concerns you may have.
Keyword research
Keyword research is one of the most important parts of a successful AdWords campaign. We are Google Adwords Certified, which means we work directly with Google to make sure every campaign includes all relevant keywords for your segment.
A/B Testing
Our team of certified specialists continually test different ads to make sure we use the best ones and make adjustments when needed. Our aim is to provide the lowest possible cost per conversion for your company, while increasing click-through rate (CTR).
The right destination URLs
We analyze the destination pages and match them with the most relevant ads. By doing this we create synergy between ads that visitors click on, and the pages that they are forwarded to. This enables us to convey a coherent message throughout the buyer's journey.
Targeting the right locations for your business
Regardless of how great your ad is, it probably won't perform as well if it doesn't appear in the right places. We location target your campaigns to reach your customers where they are and where your business can serve them. Location targeting helps you focus your advertising on the areas where you'll find the right customers, increasing your ROI as a result.
Monthly reports
Once a month you receive a report detailing campaign metrics. Your contact explains what has been done during the past month, and reviews your KPIs.
Let’s talk all things Google AdWords
Are you considering Google AdWords, or do you need help maximizing your investment? Schedule a consultation in my calendar or fill in our contact form, and we’ll discuss how we best can assist you. No strings attached.
