We create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Because it’s massively effective for nearly every company and industry on the globe. Today, brands need to stop pitching and start helping. Coming across as “salesy” will make potential customers look elsewhere. Instead, provide content that answers your prospects’ and customers’ needs and solves their issues. This is what will grow your business. Content marketing costs 62% less than traditional marketing and generates 3 times as many leads. Efficient, compelling, highly customizable and less expensive, content marketing has been revolutionized by social media and attracts ever more investment.
Content marketing is a core part of inbound marketing. But what exactly sets it apart from outbound marketing? Well, traditional marketing and advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one. Let’s face it. Your customers don’t care about your products and services. Don’t worry, they don’t care about your competitor’s products and services either. They care about the progress they will make as a result of using your product or service. That’s why they buy it.
At the end of the day, all marketings efforts share the same objective – increased brand awareness, more leads and higher revenue. This is why content marketing is here to stay: In a multi-channel, multi-device, always-on world bombarding us 24/7 with ads, truly useful content is the glue that makes your marketing messages stick to the hearts and minds of your customers.
We always start off by making an analysis of your website, cataloging your content based on what stage of the buyer’s journey it caters to, its emotional appeal, and whether or not it speaks to target personas (defined during our market research). Using the collected data and your metrics, we’re able to identify key areas for improvement and recommend updates, or we can rewrite or create additional content from scratch.
First, we identify your current and potential competition. Then we help you understand and make a profile of how your competitors are performing. We take inventory of their content using the same approach as in the content audit. This analysis enables us to recommend a detailed content strategy capitalizing on your competitor’s weaknesses and emulating their strengths – so you can outperform your competition across the board.
Based on our recommendations from the content audit and market research, we create a comprehensive editorial calendar for you. By sticking with it, we make sure the right content is published at the right time. Consistency builds customer trust and improves your Google rankings, ultimately turning your content into a tool for growth.
Wondering if content marketing is the right strategy for your business? Schedule a consultation in my calendar or fill in our contact form, and we’ll talk about how we can assist you. No strings attached.